What is Conversion Rate Optimization (CRO)?
Conversion rate optimization, also known as CRO, is a process that involves improving the user’s experience on your website to help maximize the number of visitors that convert. In every industry there is a conversion rate “average”. Unfortunately, that average is often 2% or less. That means that if 100 people visit your website only 2 of them will make a purchase.
But you don’t have to settle for an average conversion rate! Search Conversion has conversion rate optimization experts on hand to help you win more customers and maximize your profits.
Search engine optimization is the main method we utilize to get visitors into our customers’ websites, but conversion rate optimization helps turn that visitor into a customer. We can help you increase your click-through rates and inbound leads.
How Does Search Conversion Increase Conversions?
Our experts analyze your sales funnel and determines where your highest drop off rates are. In other words, where visitors are leaving your website instead of purchasing. Sometimes visitors come into your website and decide they simply do not want your products. Most of the time visitors come in and actually want to purchase your products, but for some reason they end of not completing the buying process.
- Visitors don’t complete their buying process for various reasons, such as:
- Not being able to access the website effectively through their specific browser.
- The pages are taking too long to load and they get tired of waiting.
- The content on the website doesn’t get them into that ‘buying mood”. They may be interested, but they aren’t convinced enough to convert.
- Broken links and 404 pages are making it impossible for them to get to they want.
- The forms are malfunctioning.
- The shopping cart isn’t easily accessible.
- Your website doesn’t accept their preferred method of payment.
Search Conversion can help you identify and solve all of these problems and much more!
We Analyze, Test, Optimize, and Test Again!
Our conversion rate optimization experts will be utilizing heat mapping in order to analyze where visitors and customers are clicking on your website. We can utilize that data to determine where the visitors are lingering but not clicking to determine what adjustments need to be made.
Search Conversion experts also utilize website user behavior to optimize the conversion rates. We can use the data to better understand user experience, see where visitors are dropping off. This will help us identify the necessary adjustments to make the user experience seamless
Through A/B testing we will determine the effectiveness of every chance we make to the website. We will be able to track conversions and evaluate the effectiveness of our changes. This will allow our team of experts to optimize further down to the small details to maximize your conversion rates significantly.
To learn more about our content rate optimization services, you can contact us
Contact us today by calling (303)886-5040 or visit our ‘Contact Us’ page!