Darts

Web Site and Landing Page Optimization

Web Site and Landing Page Optimization is the "bread-and-butter" for the engineers at SearchConversion. Most small companies today have found the internet to be a very profitable channel for sales or just educating customers. Web Sites that were effective a few years ago are losing their competitive edge as more competitors join the market. Web page optimization gives these sites the sprucing up they often need for today's competition.

Optimization efforts always include a Detailed Execution Plan taking into account the company goals and budgets while also making sure accountability exists with testing and monitoring to ensure benefits are seen.

 


 


  • Define Goals of the Campaign
  • Analyze Current Site or Store
  • Define Landing Pages & Menus
  • Define Keywords & Keyword Phrases
  • Define Reasonable Competitors
  • Analyze Current Content
  • Analyze 2-3 Competitors
    • Keywords
    • Landing Pages
    • Menus & Navigation
    • Content
    • Back Links
    • Identify & Exploit Gaps!
  • Recommend Adjustments
  • Review Recommendations with Client
  • Prepare Execution Plan
  • Review Timeline & Budget
  • Execute Plan Methodically
  • Continually Test and Monitor

On-Page Optimization

The most basic of all search engine optimization is called On-Page Optimization.  These are the changes that are made to the individual pages of your web site to help improve search engine rankings. 

SearchConversion can make recommendations to your staff or complete the changes for you.

You would be surprised how many web pages were built in ways that are unfriendly or just plain rude to the search engine spiders. If your page isn't built in a way to highlight your site or products, the spiders move on.  This is the core of On-Page Optimization - clean up the pages so the search engines can find what your want them to find easily and quickly!

Landing Page Definition

Defining your landing pages may seem like a simple and straight forward process, but there is much more to it.  A good starting place is your first level of pages on your site's main menu.  This works well for most smaller sites.  But there are many occasions that you will benefit by going a little deeper!

Product categories or even main product pages often make the best Landing Pages.  Sometimes landing pages are nothing more than good content pages without mention of products.  The key is creating and optimizing each page so that users and search engines find it and land on it!

Once Landing Pages are defined, the SearchConversion Marketing Team will take over and do their magic to make sure each one has a focused mini-campaign driving customers to it.

Navigation Optimization

One of the most important and most ignored function of any web site is the site's navigation or menu structure.  Visitors should be able to find and buy what they are looking for in the least amount of steps - but often this axiom is disregarded. 

SearchConversion will streamline your visitor's experience from the Search Engine to the Landing Page and through the checkout process as efficiently as possible!  Some stores want very quick sales process and others would like a few extra add-ons or up-sales added to the carts - these navigation options deliver more sales with the existing number of visitors.

Optimization Management

Once you start making these optimization changes to your site, you will see the impact.  This management and tracking is critically important to any campaign.  Optimization changes can be small and can take a while to be effective.  Without a tracking program, these affects get lost in the day-to-day changes of any web site.

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