In the past, large companies had whole marketing departments specifically maintaining the campaigns of their products - including campaigns for print, radio, tv, and web sites. This provided a huge advantage over smaller firms.

The internet has leveled this playing field!  Marketing campaigns can be tested almost as quickly as they are thought up! Providing real time, hard numbers of customer interactions and opinions. Long gone are the boardroom meetings story-boarding each possibility.  Now, for less money, you can try your ideas and test how they perform!


SearchConversion Provides:

  • Campaign Strategy Planning
  • Campaign Test Plans
  • Campaign Analysis
  • Customer Metrics & Opinions
  • Competitive Analysis
  • Press Release Optimization

Web Site Marketing

Marketing your web site, one component of a comprehensive marketing campaign, is a completely different animal than traditional marketing - requiring new techniques and specialized knowledge SearchConversion combines over 40 years of on-line and traditional marketing experience with current SEM and SEO opportunities to bring you customized modern marketing solutions that drive bottom line results to your business!

Web sites can be marketed traditionally, just as you may currently market your other products. This has worked well for many - How many "web" ads did you see during the Super bowl?

On-Line marketing provides much better exposure for a fraction of the costs of traditional old-school approaches!  Your campaign can be seen by thousands if not millions in just a matter of a day or two.  Call us today and let one of our on-line marketing consultants give you an introduction.

Search Engine Marketing (SEM)

Marketing your company via the search engines is a whole new world. It's a world of alliances, blogs, press releases, banner ads, e-mail marketing, and search engine optimization. SearchConversion will help you understand and incorporate these new tactics as we develop a marketing strategy to reach your target audience.

SearchConversion will develop a campaign that works best your company and budgets - and because it's on-line - it is very adaptable to your changing marketplace or changing budgets.

  • Alliance Building and Affiliate Marketing and Tracking
  • Online Public Relations, Promotions and Press Releases
  • Legitimate E-mail Marketing and Customer List Management
  • "White-Hat" Paid Placements and Content Generation
  • Banner Ads and targeted Product Placements
  • Pay-Per-Click and Paid Inclusions
  • Content Management Systems