Getting Found Online
Organic traffic currently accounts for more than 80% of client leads. You’ve probably heard the quote, “If you build it, they will come,” but the truth is, if you build a website and don’t optimize it for search engines, your target customers will never find it! If they can’t find it, they can’t ‘come’ and check out your products and/or services.
Search Engine Optimization often referred to SEO, is a marketing technique that requires a deep understanding of search engine algorithms. It involves analyzing content, meta descriptions, titles, header tags, inbound and outbound links, and more. If successful, your website will be able to rank higher in the search results, making it easy for potential customers to find you and your products or services.
Search Conversion’s SEO Approach
Our team of experts are highly versed in the algorithms of the most popular search engines, such as Google, Bing, and Yahoo. We will analyze your website and design a strategy focused on getting you in front of your target customers. In addition, we do a thorough competitive analysis, helping you better understand where your website currently stands.
Our strategy includes optimizing your website’s content, link structure, page speeds, metadata, and directory listings around the web. We also make sure that your website is mobile-friendly and adheres to all the strict search engine guidelines, to ensure you do not suffer the negative side-effects of an algorithm update. All of which will help improve your website’s ranking organically.
As your go-to marketing experts, we will constantly look for new opportunities to optimize your SEO. This can include creating a strategic content plan, using data to identify new keywords, and bringing your SEO strategy up-to-date when Google rolls out new updates. We’re committed to helping you reach the highest success possible.
Ongoing Result Tracking & SEO Efforts
Once we’ve optimized your website we will continuously track the results and continue to create fresh SEO-focused content to help ensure that your website does not move down in the search results. This can include building landing pages or blog posts that are in line with the content and keywords your company is targeting. Search engine optimization isn’t a “set it and forget it” type of marketing strategy. We will need to track and analyze your website’s performance using our monthly reports to help identify successes, failures, and new opportunities.
Real SEO requires constant tracking of performance and adjustments to strategies, which is why we will put so much time and effort into optimizing your website and keeping it optimized. This gives you time to focus on what really matters, your customers! Our company prides itself in always providing transparency. We want you to know what we are doing ,when we are doing it, and what the outcome was. That is because we want you to understand what is working and what isn’t. Any company can promise you success, but we can actually DELIVER IT!