E-Commerce and Shopping Cart Consulting
SearchConversion's greatest strength is our vast experience with E-Commerce, Shopping Carts, Content Management Systems, Back-Office Productivity Systems (CRM, ERP) and Web Portals.
Conversion Consulting
You don't hear much about Conversion Consulting these days - but you will! Our competitors might tell you that doubling or even tripling traffic at your web sites is their goal, but without converting more of them to Sales ($$$) - it doesn't do much good!
There are many aspects or inducements that good commerce sites employ to get shoppers to commit to that purchase. SearchConversion can add modest enhancements to really improve your bottom line.
SearchConversion's E-Commerce professionals will analyze your cart application and Your Site's Analytics to define these enhancements. Once we review these enhancements together, SearchConversion will assist with a Subjective Analysis to ask your customers to weigh-in. These are always very enlightening! Customers and Users do the darnedest things!
These efforts to streamline the purchase process quite often will increase your conversion rate 20-50% - with no additional marketing or support costs!
Abandonment Consulting
Shopping Cart Abandonment is also a huge problem that is rarely mentioned. After SearchConversion drives more traffic, even doubles your conversion rate, if customers abandon their carts without completing the sale, you are no better off.
There are many marketing and technical tactics to combat this problem. The specialists at SearchConversion know them all and are always coming up with new and creative ideas.
As with our other services, your consultant will draw up recommendations for your industry and product types to come up with a strategy. This strategy will be tested on small samples of actual shopping visitors through Subjective Analysis before implementation.
Back-Office Consulting
We have built a large portion of our business helping small on-line businesses grow technically to keep up with their sales. As these firms grow, the next software steps get much more complicated and expensive.
Secondly, these firms have become successful due to their ability to sell - not their technical abilities. SearchConversion can come in and provide unbiased technical advice and short-term implementation support to ensure these steps go smoothly. And with advanced back-end systems, these firms can focus on what they do best - selling!
This consulting service does require on-site business analysis. After a short discovery period, SearchConversion Consultants will review findings, recommendations and directions with the client. Only then will they write up a detailed plan on how best to approach the changes with minimal impacts to business operations and cost.
It would be easy for these consultants to recommend the industry leading back-end systems, but most of our customers - and frankly most businesses in general - are not ready for million dollar applications that can cost another million to implement! SearchConversion will always provide low-cost or public-domain solutions where appropriate. See our success stories page for more details.
E-Comm Shopping Carts
- Miva Merchant
- Mercantec Softcart
- Shopsite Pro
- Paypal & eBay
- Yahoo!™ shopping cart
- StoreFront
- bCentral Commerce
- osCommerce
- VP-ASP
Content Management
- Joomla
- MS SharePoint
- Adobe and many other
Portal Frameworks
- PHP Nuke
- .NET Nuke
- BEA WebLogic
Development Environments
- Microsoft .NET / IIS / C# / VB
- PHP, UNIX / LINUX / Apache
- Oracle, SQL Server, MySQL
